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VITALY OPULENCE

FASHION CAMPAIGN
 

VITALY’S FW24 COLLECTION, TITLED “OPULENCE,” WAS INSPIRED BY THE EXTRAVAGANCE OF NEW YORK CITY’S INFAMOUS NIGHTLIFE SCENE IN THE LATE 1970S. THIS COLLECTION OF SHOW-STOPPING ACCESSORIES REIMAGINES THE GLAMOR OF STUDIO54 THROUGH A DECIDEDLY VITALY LENS, PAIRING LAVISH DESIGN CUES WITH THE ENERGY OF THE PUNK MOVEMENT — A SUBCULTURE THAT WAS GAINING MOMENTUM IN NYC DURING THIS SAME TIME PERIOD.



credits

Creative Direction: Zack Vitiello + Primera Ng + Scott Mc Donald
Director: Zack Vitiello
Cinematographer + Edit: Rayul
Gaffer/AC: Daniyal Shah
Grip: Andrei Ermolaev
SFX:  Adroc
Photography: Lucy Mahoney
Light Tech:  Luis Reyes
Photo Assist: Bryan Lockyer
Stylist: Bulia Puteeva
Stylist Assist: Daria Korendovich
Makeup Lead: Ian Russell
Makeup Assist: Lauren Jonovich
Hair Lead:  Ashley Readings
Hair Assist: Anoush Baravyan
Hair and Makeup Assist: Niamh McCann
Production: Scott Mc Donald + Jacob Skonieczny
Production Assistants: Jerry Boyk  + Rhea Singh + Eliza Sutherland
Art Direction + Graphics: Primera Ng
Art Direction Assist:
Nathalia De La Roche
Behind the Scenes: Natalie Rose

Starring (in order of appearance): Lauren Brunswick, Amanda Brunswick, Fredrick, Ebony, Kaya, Abby, Flashka, Isaiah, Shane, Nathalia, Jes, Eric, Mary, David, Eva, Blake, Tanner, Minhi Wang, Ty, Sierra, Seth, Sara, Sam, Marco, Evan, Billie, Akash, Juliusz