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VITALY S23

FASHION CAMPAIGN
 

AT SWEAT-SOAKED AFTERHOURS, OUR FOUNDER SHANE WOULD GIVE STRANGERS THE RINGS OFF HIS OWN FINGERS IF THEY COMPLIMENTED HIS JEWELRY. IN THIS ORGANIC WAY, VITALY SPREAD THROUGH OUR CITY AND BEYOND. THESE FORMATIVE YEARS SHAPED US NOT ONLY AS A BRAND, BUT AS PEOPLE. INSPIRED BY THE LONG, RICH HISTORY OF CLUBWEAR AND CLUB AESTHETICS, THE BPM COLLECTION OCCUPIES A SPECIAL PLACE FOR ALL OF US AT VITALY. IT IS A RETURN TO THE DANCEFLOOR, WHERE IT ALL BEGAN. — Zack Vitiello, creative director



credits

Host Rave: Pep Rally
Creative Direction: Zack Vitiello, Primera Ng, Scott Mc Donald
Photography: Kirk Lisaj
Campaign Film: Rayul
Photo Assistant: Chinelo Yasin
Nightvision: Bryan Lockyer
Production: Scott Mc Donald, Jacob Skonieczny
Production Assistants: Aliya Grassia, Gregory Eadie, Tamica Lewis-Vu
Behind the Scenes: Natalie Rose, Kayleigh Gray

Starring: 
@char.lc @max_mohenu @pietrodagostini @ashleydoka @vvlbert @raymondtra @chunhung_c @forever_next_door @trinity.leon @jaymoesso @leahhhhhbbbbb @hailgodard @urlocalbrwnskn @ktodana @alejandr_o @partefixe @cyrill_cc @waitheraversace @simona.strbova @sauer.tristan @oceanncheung @dexter_barnard @clairew4tt @bonnichiwa

Special Thanks: Karim Olen Ash + Chippy Nonstop